The Truffle Market
The Truffle Market was founded in 1998 by Arturo and Brett Ottolenghi (Father and Son). Arturo spent much of his childhood in Piedmonte Italy where he and his family would find white truffles. The passion for mushrooms and food in general rubbed off on his son Brett. The first products were offered through a one page catalog mailed to approximately 5000 gourmets. The original products included jarred truffles, truffle oils, and home mushroom growing kits. Brett and his friend Daniel Rice, designed, built, and maintained the first 7 editions of the web site
. To spur creativity and innovation the website was redesigned and built from scratch each year.
